Pioneer in the use of lateral thinking, Edward de Bono shows here how he sees creativity and lateral thinking working together in the process of management to develop new products and new ideas; and generate new approaches to problem-solving, organization and future alternatives in planning. By removing the mystique of creativity and learning to treat it as a definitive process which can be learned, practiced and used with the aid of specific techniques, he demonstrates how traditional education and management methods (which focus on logical sequential methods) can be brought together to achieve astonishing results.
Condition: Fair
Pioneer in the use of lateral thinking, Edward de Bono shows here how he sees creativity and lateral thinking working together in the process of management to develop new products and new ideas; and generate new approaches to problem-solving, organization and future alternatives in planning. By removing the mystique of creativity and learning to treat it as a definitive process which can be learned, practiced and used with the aid of specific techniques, he demonstrates how traditional education and management methods (which focus on logical sequential methods) can be brought together to achieve astonishing results.
Condition: Fair
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