Black Man's Medicine
by Muzi Kuzwayo
The title of this book comes from the African adage: 'The Black Man's Medicine is the White Man'. It implies that black people won't do anything right, unless there is a white man around, or that black people won't be satisfied with anything unless it has been done by a white man.
Black Man's Medicine is about economic freedom. It introduces the idea that SEE (self-economic empowerment) is the new BEE. Most importantly, it insists that apartheid was a terrible and unfortunate part of our shared history but should no longer define our present challenges and myriad opportunities for success. In essence this book is about moving from mud and dust, through the boardroom and on to a new Africa, where people work hard and life is decent.
Kuzwayo's self-professed goal is help us see our own, familiar truths differently, just in case they have passed their sell-by date, and to question the righteousness of our rituals and to test the accuracy of our adages.
Is the black man's medicine really the white man?
This is the third book written by Muzi Kuzwayo and it follows the roaring successes of Marketing through Mud and Dust and There's a Tsotsi in the Boardroom. It is a fun, easy read that will challenge the way we all think about our roles in South Africa today.
About the Author
Muzi Kuzwayo is the founder of Ignitive, the former CEO of TBWAHuntLascaris, a leading advertising agency, non-executive director of Spur Holdings and chairman of Project Literacy, an organisation dedicated to promoting literacy in South Africa. Muzi was also a director and shareholder of King James, an advertising agency, as well as a director of the Association of Communication Agencies, an industry body that represents advertising and communication agencies.
Muzi is a visiting professor at UCT's Graduate School of Business and author of the best-selling books Marketing through Mud and Dust and There's a Tsotsi in the Boardroom, and was a columnist for the newspapers The Saturday Star and The Argus, commenting on advertising and marketing. Six years ago he bought two Pick n Pay Franchise stores which he ran personally, giving him a complete understanding of building brands right through to retail. He also has extensive knowledge of the South African work force and the ability to align the interests of workers with those of shareholders.
Author Muzi Kuzwayo
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