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Lessons from the Boot of a Car: For Entrepreneurship, and for Life

Lessons from the Boot of a Car: For Entrepreneurship, and for Life

  • R 9000

Lessons from the Boot of a Car: For Entrepreneurship, and for Life

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa\2019s best loved bank, Standard Bank ... And who can forget the BMW mouse? Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt \2013 career and business lessons as much as they are lessons for life.

About the author
Reg Lascaris co-founded the advertising agency TBWA\ Hunt\Lascaris in South Africa in 1983 but he started out literally selling from the boot of a car. The agency has won countless accolades from FinWeek and Financial Mail, including Agency of the Century. They were also the first ever South African company to win Ad Age's International Agency of the Year. In 2009 Reg and John Hunt were joint recipients of the Financial Time's Lifetime Achievement Award. Reg has co-authored five best-selling books - Third World Destiny, Communicating in the Third World, Revelling in the Wild, Fire & Water andThe South African Dream. He is TBWA\'s Regional President for Africa/Middle East.

Author Reg Lascaris
ISBN 0143538500, 9780143538509
Format Paperback
Pages 208p.

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