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Marketing your own Business

Marketing your own Business

Bookstorm

  • R 6000


Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of marketing: 5 Rules of Radical Marketing -- fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don't discount. Brand your business -- how to design a logo, compile a design brief, understand the printing processes and manage your business's visual identity -- Advertise your business effectively -- create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.

Author Eric Parker
ISBN 9781920434120
Format Paperback
Pages 185p.

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