Mastering Blogging and Social Media,
with Heather Mason
Saturday, 5 August: 9:00 a.m. to 4:00 p.m.
Saturday, 12 August: One-on-one meetings to be scheduled.
Do you have a story to tell but aren’t sure how to tell it? Blogging might be the answer. Blogging is the world’s most flexible communication medium, allowing writers, photographers, travelers, cooks, and anyone else with a laptop to tell their story in whatever format they choose.
But while starting a blog might seem easy (to some), maintaining that blog and growing an audience is exceedingly difficult. Heather Mason’s “Mastering Blogging and Social Media” course will address both challenges, empowering participants to either start a new blog or strengthen/grow an existing blog.
Heather created her blog, 2summers.net, in 2010 and slowly grew it from a hobby into a full-time writing and photography career. Over the years, Heather has learned how to combine words and images to tell compelling online stories, as well as the best ways to use networking, social media, and great storytelling to grow a loyal and engaged audience for her blog.
In this course Heather will share all her secrets on how to create an interesting, engaging blog, and how to grow and maintain a blog long-term. The first day of the course will include a brief introduction on blogging and social media, extensive group discussion, and a downtown Joburg photowalk to a surprise location, complete with photography tips. The agenda also includes a guest speaker – Kate Els of mediaright.co.za and indikate.net – who will share her substantial expertise in digital marketing, social media, and public relations.
On the second day of the course, Heather will hold a 45-minute, one-on-one consulting session with each course participant, providing in-depth advice and assistance in starting or improving a blog.
This course is designed to provide an interactive environment in which bloggers and aspiring bloggers at all levels can share ideas with both the course instructors and one another, leaving with concrete ideas and inspiration on how to jumpstart a new or existing blog.
The workshop will meet at 9am at Bridge Books, at 85 Commissioner Street, and is limited to 10 people, the first 10 who sign up.
"The day did exactly what the advertising said it would – I learned to blog! We created the structure and did the technical tasks and then got tips about how to write and how to include photographs. Heather’s style of mixing anecdotes with instructions really helped. I thoroughly recommend the workshop." - Roslyn Cassidy
Heather is a writer, photographer and blogger based in Johannesburg, South Africa. She moved from Washington D.C. to Joburg in August 2010, abandoning her old life as an American suburbanite office-dweller for a new life as a migrant bohemian freelancer. Heather started a blog on a whim, naming it 2Summers because she experienced two summers in a row during the year that she switched hemispheres.
Seven years later, Heather has made Joburg her permanent home and blogging has become her career. She blogs mostly about quirky places in Joburg and revels in using a combination of words and pictures to showcase a vibrant, friendly side of this city that is often overlooked. Heather also blogs about her travels around South Africa and the rest of the world.