Sawubona Africa: Embracing four worlds in South African management, by Ronnie Lessem & Barbara Nussbaum

Sawubona Africa aims to enlighten readers about the value and importance of African culture as a positive resource for business transformation in South Africa. The book provides a vision of the future, where companies are productive, creative, and embrace a truly South African ethos.

The theoretical framework of the book is formed by Ronnie Lessem's 'four-world model! This model asserts that each quadrant of the world - north, south, east and west - is generally characterized by specific qualities which are reflected in business management culture. Sawubona Africa challenges managers and business practitioners in South Africa to embrace the four worlds: the pragmatism of the west, the rationalism of the north, the holism of the east, and the humanism of the south. 

The book is enriched by contributions by authors from a number of fields. They are Reverend Mvume Dandala, Luli Callinicos, Gcina Mhlophe, Peter Christie, Judge Albie Sachs, Professor Eddie Webster, Elton Bondi, Simon Matsvai, Delani Mthembu and Angela Impey.

Ronnie Lessem is an internationally known author in the field of culture and management. Barbara Nussbaum works as a consultant, researcher and writer.