Where Good Ideas Come From: The Seven Patterns of Innovation by Steven Johnson (Used)

Great innovations are rarely the product of a single "eureka" moment. Instead, they often result from the gradual accumulation and combination of smaller insights or "hunches." These partial ideas need time and the right environment to connect with complementary hunches, eventually forming a complete breakthrough. 

This process is mirrored in the brain, where networks of neurons form new connections to represent novel ideas. By cultivating diverse interests and exposing ourselves to varied information, we increase the chances of our hunches colliding in productive ways.

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