BBQ Magazine — People fall in love with Jozi for different reasons

"Bookstores are different from normal shops.

They're community anchors and they say something about the neighbourhood that they're in. They are spaces where people can linger, talk and step out of the world for a little while. We're trying to point out the positive things happening in the city—the small businesses thriving or the students going to school every day and stopping to browse books on their way home. There's a theory that the things we pay attention to grow. If we have an itch that we can't scratch, paying attention to it makes it itchier. If we can think about something else, the itch doesn't seem so bad. If we can pay attention to the good things happening in the city, then we'll think more about how to make good things grow."