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Jonathan Ball

Tipping Point, The: How Little Things Can Make a Big Difference, by Malcolm Gladwell

Tipping Point, The: How Little Things Can Make a Big Difference, by Malcolm Gladwell

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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
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Tammaryne
The Tipping Point, by Malcolm Gladwell

I believe I missed the finest version of this book to date. Although it covers some of the same ground as an introductory sociology course, it is more enjoyable. reminded me of William Gibson's Blue Ant trilogy and Connie Willis' Bellwether. All searching for the tipping point where habits shift and a new fad starts.

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