Bridge Books
Consumer Behaviour: A South African Perspective
Consumer Behaviour: A South African Perspective
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Edited by: Y. Gowpall. Edited by: C. Williams. Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain.
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