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    Bridge Books

    Consumer Behaviour: A South African Perspective

    Consumer Behaviour: A South African Perspective

    R 540.00 ZAR
    R 540.00 ZAR
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    Edited by: Y. Gowpall. Edited by: C. Williams. Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain.

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