Skip to product information
1 of 1

Bridge Books

Third World Destiny, by Nick Green and Reg Lascaris (Used)

Third World Destiny, by Nick Green and Reg Lascaris (Used)

Regular price R 50.00 ZAR
Regular price Sale price R 50.00 ZAR
Sale Sold out
Tax included.

Third world destiny is a non-nonsense appraisal of current realities in South Africa, its viewpoint unhindered by racial or political prejudice or first world mindsets. If South African entrepreneurs are to derive maximum benefit from a rapidly changing and growing market, their approach has to be informed positioning, or the fulfillment of wants - they simply cannot allow outdated doctrine to cloud their perceptions. Third World Destiny advocates an eminently workable and flexible marketing bands theory that allows for the crossover culture unfolding in our society. A young and vibrant population, the untapped potential of the informal sector and the vast unsaturated urban market are the upside of the third world situation. Strategies aimed at maximising business opportunities will help attain a highly prosperous Third World destiny.

Condition: Fair 

View full details
Colourful cubes that hold books at outdoor street library in Soweto

Give a book

Buy an extra copy of your book and we'll donate it to one of our outdoor Street Libraries, or to one of our reading programmes. Just add a note to your card with the code #buyabookforachild.