Boundary Boss: The Essential Guide to Talk True, Be Seen, and (Finally) Live Free

Boundary Boss: The Essential Guide to Talk True, Be Seen, and (Finally) Live Free

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By (author): W. Timothy Coombs. By (author): Jennifer L. Harker.

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

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