The Brand Book
The Brand Book
A comprehensive guide to the do's and don'ts of marketing, the book de-mystifies marketing and brand jargon with an easy-to understand- and-relate-to method, using examples at both local and global levels.
ThroughThe Brand Book, Thomas Oosthuizen describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model which covers all marketing pillars in one book,The Brand Bookfocuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable; making it ideal for senior company executives, CEOs, FDs, non-marketers, senior marketers and brand managers as well as academics.
About the Author
Thomas Oosthuizenhas been involved with many blue-chip brands over the last twenty years -- as a marketer, an agency brand strategist, and as owner of his own company brand. Through working with brands like Outsurance, Vodacom, e.tv, Emirates, AngloGold Ashanti, 20twenty and eBucks, Oosthuizen discovered a series of 'universal truths' for successful marketing. Through his experience, he is able to ensure that the reader will have both a far greater grasp of what makes up a brand, and also knowledge of how to better manage it and ensure it has the best chance to optimize its value as an asset and a profit generator.
Author Thomas Oosthuizen
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