Ladders & trampolines

By (author): Musa Kalenga. Musa Kalenga's book contrasts a "ladder mentality" — slow, incremental, step-by-step progress — with a "trampoline mentality," in which comparable effort produces exponential results by leveraging technology, information access and globalisation. Blending anecdotes from his own career as a young African marketer and entrepreneur with practical insight, Kalenga challenges readers, particularly African youth, to think bigger and turn constraints into exponential opportunity.