The Samsung Man's Path to Success - Turning Crisis into Breakthrough by Sung Yoon

As Samsung Africa's former President and CEO, Sung Yoon was a first-hand witness to the country's remarkable journey to becoming a global world-leading brand. Despite countless challenges, he turned Samsung's Africa business into a success within four years. In this book, Yoon offers keen insights that shed light on challenges of making business decisions and calculated risks. He explores how to take a top brand forward and into new territories - both in terms of product, sales and marketing and in terms of new markets - and how Samsung successfully fosters a healthy, robust and infinitely  creative culture.