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Fans (Used)

Fans (Used)

Regular price R 120.00 ZAR
Regular price Sale price R 120.00 ZAR
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By: Michael Bond. Fans: A Journey Into the Psychology of Belonging explores why people form passionate attachments to celebrities, sports teams, fictional worlds and subcultures, and what that reveals about human psychology. Drawing on social identity theory, Bond argues that fandom fulfils fundamental human needs for belonging, meaning and community, looking at groups ranging from Harry Potter readers and Janeites to sports supporters and cosplayers. He also examines the darker side of tribal fan behaviour, including devotion to controversial figures, while showing how shared passions can genuinely improve wellbeing.

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