The Business Book (Used)

Second-hand copy — condition: very good.

Part of DK's Big Ideas series, The Business Book is an introduction to the key theories that have shaped the world of business, management and commerce, for the would-be entrepreneur and general reader alike. Using graphics, charts, timelines and succinct quotations from the great business thinkers and gurus, it covers every facet of business management, including alternative business models, with real-life examples from the marketplace, and takes the reader through every stage of business strategy, from start-up to delivering the goods. Along the way it explains ideas such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces" and Meredith Belbin's theories on effective teamwork.